This video explains the EURO 2020 Restricted Bag Policy put in place for the event. This is the first time UEFA have operated with such a policy and the video acts as a communication method that can be used across multiple platforms to get this message across.
FIRST STEPS: Storyboard, colour palette and character illustration.
STYLE FRAMES
ANIMATION PROCESS
TRANSLATIONS
Once the video was finished and approved, translations to the 12 EURO host cities were done. Each version had its own stadium in the background.