Curiosity has always been Mahmoud's greatest motivation. He believes innovative design ideas come from delicate observations of the ordinary and small. His unique insight of design thinking has been shaped by the two cultures he has been a part of: Jordan and the United States. Jordan taught him to be humble and never stop learning. In the United States, where his creativity met professionalism, he continues to better himself as a visual communicator while ever seeking meaningful design in the new media era.