off.

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Statistics
Created: 08/13/12
Last Edited: 03/04/13
27252
1845
Description
"Off." was developed as a concept buttermilk drink (with real vanilla) for Arla Foods in the course of a study.


"Off." acts as a counterpart to the oversaturated market and philosophy of energy drinks. Instead of pushing forward “Off.” encourages the opposite, get offline, unplug. Take a little time out and recharge your batteries naturally, with the aid of “Off.”.
  • Bottle design by Konstantin Datz
  • Design process
  • Final packaging design
  • Concept & Research
    Julian Hrankov, Konstantin Datz, Roland Heuger, Alyssa Trawkina

    Packaging Design
    Julian Hrankov, Konstantin Datz

    Renderings
    Konstantin Datz, Julian Hrankov



    Featured on thedieline.com, lovelypackage.com & included in the packaging book Chois Package 03

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