Yümi is a unisex cosmetic brand. She sells body lotions, shower gels, perfumes, etc. all this for couples, which can be used as many by women and men. The packagings want to break the traditional codes of the market by using the off-the-wall humor.
This idea is to create the love elixirs new generation , where chemistry replaced witchcraft. Molecular shapes were drawed for remind the mixing of the elixir’s recipe. The products name are molecular formulas, for exemple, the oil-serum named : C18H34O2 (the molecule of oil)
Project in collaboration with Flavie de Borredon
