For this project I was contracted with FredX to create a brand identity for the Fredericksburg, VA area. I was tasked with making a Logo, sticker, and t-shirts with a social media tie in. With this “X” Mark I started thinking back to the original idea of the meaning behind FredXchange. FredXchange is an organization that helps bring people of different careers and bring them together. The “X” is a crossroads of a point of intersection between the areas of Fredericksburg including Spotsylvania, Caroline, Fredericksburg City, King George and Stafford. Having the X in pieces represents the fact that all these people in different careers are living in the area and they all need each other to build good business relationships.
