- VSX Sexy Sport
Reusable package design concept
- A team project focused on creating a package design collection for VSX Sexy Sport. The team was made up of two industrial design juniors (Bo and Dustin) and a graphic designer (me!)
We decided on the following goals for the project:
1. On brand - create packaging that looks sporty and energetic while staying sexy and feminine.
2. Cost effective - attention to materials, space consumption, complexity, etc.
3. Environmentally friendly - package designs that can be reusable and fit into the target's sporty lifestyle.
4. Sweet looking design - packaging that a woman would want to be seen with when she carries it out of the store.
- Gift Card Box
Behind the Scenes on the VSX Package Design Project
It started with research, research, research: we learned about the brand, the competition, the target audience and their daily lives, current trends in color and design, reusability in package design, environmentally friendly materials, package design storage and construction, etc.
Then we went to the drawing board.
- Mock-up Concepts
- Patterns Applied
- Final Bag Wireframe
- Final Presentation