Under Armour Mouthguard Case

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Created: 01/22/12
Last Edited: 11/21/12
3755
161
Description
Conceptual packaging for an Underarmour Mouthguard Case
  • Under Armour Mouthguard Case
  • This packaging project was based around the Under Armour Armourbite Mouthguard which is an advanced performance athletics product. I wanted to develop a sleek mouthguard carrying case that would be fitting of a high-end piece of sports equipment and one that would convey to the athlete the performance benefits the product would confer.  The design is suggestive of a large feline and all of the athlete-related qualities that would denote (speed, strength, agility, fierceness, etc).

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