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Zero Lost Time
I was approached to design the look and feel for a health and safety initiative called "The Zero Lost Time Campaign." The program had been decided upon as a university wide goal to reduce the amount of workplace injuries among all of the campus employees. Using the idea of the cross as an identifiable icon for safety, I developed the phrase of zero, zero, three sixty-five as a nod to the idea of zero injuries, zero hours lost, three hundred sixty-five days a year.
