TREKKA CAR HIRE BRANDING
Creative and Art Direction, Graphic Design
Creative and Art Direction, Graphic Design
This was a university assignment that I completed recently.
The challenge was to re-brand a previously existing commercial New Zealand company.
I was given Trekka - a now discontinued car manufacturer. To breathe life into the brand, I turned it into a car hire company and targeted it towards 18-30 year olds who fall into the hipster category.
Using lots of shapes, textures and old patterns I created this logo and campaign poster for the company.
