All games enhanced the communication among users through embedded instant messenger functionality (mood icons, special characters, etc). The avatar/character represented users both on the web and across the different games. Games required download and installation on PCs. Playing the games generated credits reflected on the users’ account that were redeemed for digital (i.e. exclusive customs for avatars) or physical Coca-Cola prizes from the partners’ catalogue. The online multiplayer games were developed on collaboration with BetyByte.