OBJECTIVE
To bring the festive atmosphere of the ever growing night markets inside to create an environment filled with great food,
music and culture.
music and culture.
PROCESS & SOLUTION
Food trucks are typically seen as a quick, daytime food adventure, but why not turn it into a fine dining experience, where you
can sit and relax while eating delicious, authentic food? Food trucks are located all over Philadelphia, but few offer Mediterranean cuisine. In order to change the traditional mind set about food trucks and Mediterranean flavors, Terra is opening it’s doors to the heart of Philadelphia. Terra is a restaurant that offers a unique and cultural dining experience for its guests. It focuses on combining the different Mediterranean cultures, as well as incorporating the Philadelphia dining culture. In order to combine these two concepts, the space incorporates food trucks offering different Mediterranean cuisines as well as cultural films and live shows. Terra focuses on creating authentic food, liquor and coffee from the countries of Egypt, Morocco, Spain, Italy and Turkey as well as featuring films and live performances.
Food Truck Design Implemented
Egyptian Food Truck
Coffee and Tea Truck
Moroccan Food Truck
Southern Spanish Food Truck
Northern Spanish Food Truck
Italian Food Truck
Turkish Food Truck
Small Plates Food Truck
