Sulawesi, The Paradise Itself
Tourism Campaign
Tourism Campaign
Moodboards
Visual Diary
Sketches & Alternatives
Visual Identity
Poster Series
Series of Postcard
Concept: See It Closer
The series of postcards show the beautiful scenery on the left, and the object on the right shows the zoomed-in version of the image on the left. I decided to use the concept "See It Closer" for the postcard series beacuse I wanted to show that Sulawesi is not just about beautiful sceneries, but there is a lot of things inside of it.
For example, the image of a mountain - if you see it closer & deeper inside, there is a beautiful culture lives in the place. There are also portraits of Toraja people and its culture on the back side of the postcard, showing that Sulawesi is not only rich for its nature, but also in culture.
Same thing with the other series, the Tangkoko postcard shows that Sulawesi is not only about forest, but it also has a wide variety of flora and fauna.
The Wakatobi postcard shows that Wakatobi as a part of Sulawesi island is not just a beautiful island, since it has a virgin beach and an underwater paradise as well.
Brochure
The Book of Sulawesi
