Cuisinart & Food Network
Smart Stick Hand Blender Microsite and Print
Smart Stick Hand Blender Microsite and Print
OBJECTIVE
I was given a random product and artist, a blender and the pop artist Lichtenstein. I then had to create a campaign that utilized print, web, social and interactive media.
SOLUTION
Created microsite and print campaign based loosely on Lichtenstein's abstract comic style and penchant for stereotyping culture. Everyone has a specific cooking personality be it gourmet elite, granola, or the classic good ol' home cooker, from this insight I created a series of print ads emphasizing a cooking stereotype which then leads into the microsite which displays a series of apps and social games co-branded with the food network that provoke consumers to experiment with the cuisinart hand blender in a variety of creative ways.
See coded mock-up of site here
I was given a random product and artist, a blender and the pop artist Lichtenstein. I then had to create a campaign that utilized print, web, social and interactive media.
SOLUTION
Created microsite and print campaign based loosely on Lichtenstein's abstract comic style and penchant for stereotyping culture. Everyone has a specific cooking personality be it gourmet elite, granola, or the classic good ol' home cooker, from this insight I created a series of print ads emphasizing a cooking stereotype which then leads into the microsite which displays a series of apps and social games co-branded with the food network that provoke consumers to experiment with the cuisinart hand blender in a variety of creative ways.
See coded mock-up of site here
Print
Web
