The Santiago Festival Internacional de Cine (SANFIC), is one of the most important movie festivals based in Latin America. For this year's edition, a vital focus of the advertising campaign was to promote the international scene of the festival, and how this feature drew movies from all over the globe to Santiago. For this purpose, the script included a character who went walking over different countries; inviting people –in several languages– to let themselves experiment the thrill SANFIC has to offer.
This ad was broadcasted on cinemas and on local public TV. I was in charge of the design, motionboards, animation and compositing of the final piece.
PROCESS
1st style proposal
2nd style proposal. The Client loved both. We chose the second one, which we considered to have more potential to deliver the desired message.
SCREEN CAPTURES
