This is the final piece of the discipline Planning Graph ministered by Celia Matsunaga professor at the University of Brasilia. The goal was to develop a magazine project: what would be the mission, target audience, profile, content, editorial, graphic design, typography, format, grid, colors and visual elements fixed.
One sunny summer afternoon with a cold breeze and a glass of lemonade to accompany. It was now or decades? No one can tell ... And that's all Limonada is about: a mix of present and past, with a bittersweet taste.
Limonada is a manifestation of a desire to show the world differently, with spontaneity, simplicity and creativity. Arises from the meeting of five college students in 2011, but it could be in 1971, 1981, 1991, what really matters is a young spirit who longs for fun and new, but do not hesitate to get past this.
Here you will find a little of everything that happens in the young universe: fashion, art, design, music, travel, technology and news. But all that counted differently, blending the past, present and future.
And do not forget: "If life gives you a lemon make lemonade!"