This brief was to re-create the Reiss Identity and create a set ofbrand guidelines for it. As well as consumer products like a store cardand a gift bag.

I was given a specific consumer to design for, his traits are:

Name: Mr Ralph Northey
Age: 27
Social Standing: Middle Class
Location: Reading
Job: Network Manager
Salary: 30-40k
Family: Youngest of 3, not yet left home.
Ethical Stance: Cares about quality, knows about being eco - friendly, will recycle.
What they drive: A green Vesper
Interest: Exploring - Planes - Star Wars