Sylvain Bienvenu's profile

QUECHUA HIKING SHOES

Sylvain Bienvenu
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Quechua Hiking Shoes
Design Concept 
Project in collaboration with Ines LeBihan & Ugo Di Mauro
Quechua is a mountain sport brand of the Oxylane / Decathlon Group.
Its name comes from indigenous people living in the Andes of South America. 
 
Established in China the brand is seeking to adapt its hiking shoes to the Chinese market. To do so, they asked to identify the need to adapt both functional and aesthetic approaches to the local concept of hiking, a concept closely related to the idea of well being, refering not only to a physical but also to a mental pleasure. 
quechua shoes hiking mountain china symbol oxylane decathlon sole topography relief paper cut model woman
Early propositions
Project Conception 
Hiking doesn't mean the same in Europe and in China, where climbing a mountain is more seen from a symbolic rather than from a sportive perspective. The hiking shoes would then have to reflect this specific idea. 
 
Focusing on the women shoes appeared to be a real opportunity for the brand as there is few alternative to the conventional shoes on the market. The final project is an hybrid shoes, beetween a sandal and a hiking shoe, combining femininity, pleasure and security, referring to the idea of relief.
quechua shoes hiking mountain china symbol oxylane decathlon sole topography relief paper cut model woman
Inspiration
quechua shoes hiking mountain china symbol oxylane decathlon sole topography relief paper cut model woman
Sketches
quechua shoes hiking mountain china symbol oxylane decathlon sole topography relief paper cut model woman
Paper Model
quechua shoes hiking mountain china symbol oxylane decathlon sole topography relief paper cut model woman
quechua shoes hiking mountain china symbol oxylane decathlon sole topography relief paper cut model woman
quechua shoes hiking mountain china symbol oxylane decathlon sole topography relief paper cut model woman
Pink 
quechua shoes hiking mountain china symbol oxylane decathlon sole topography relief paper cut model woman
Classic
quechua shoes hiking mountain china symbol oxylane decathlon sole topography relief paper cut model woman
Electric
quechua shoes hiking mountain china symbol oxylane decathlon sole topography relief paper cut model woman
Custom
QUECHUA HIKING SHOES
Published:
Sylvain Bienvenu's profile

Owner

Sylvain Bienvenu's profile
Lille, France

QUECHUA HIKING SHOES

Quechua Hiking shoes for Chinese market, concept proposition.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives