This is a packaging redesign we did for a Norwegian dairy producer called Q-meieriene. The product is chocolate milk, and the main demographic is Norwegian boys from the age of 15 to 25. We chose to focus on humor and details. The goal was that people would discover something new on the packaging every time they looked.

 

The story is that Q-Meieriene has a research station in space where they research good taste. On this spacestation the main cow "Qa" lives with its small helpers, together they come up with the great taste of the Chocolate Milk.