Client: Kristian Hay
Personal Project
Personal Project
The Challenge:
Creating a brand identity for myself was a long and arduous process, but one that was necessary in my career. The overall concept was to create an identity system that could easily be applied to various mediums, while representing the style and quality of work that I deliver.
The Solution:
The final mark that was decided upon is one that captures the essence of the work that I do. It's bold, sharp, timeless, and dynamic. Furthermore, a brand kit was developed as something to leave behind with clients, potential employers, etc. The kit contains various necessities - such as business cards and miniature portfolio pieces, but also something for the person to enjoy in the form of a personalized notebook.
Creating a brand identity for myself was a long and arduous process, but one that was necessary in my career. The overall concept was to create an identity system that could easily be applied to various mediums, while representing the style and quality of work that I deliver.
The Solution:
The final mark that was decided upon is one that captures the essence of the work that I do. It's bold, sharp, timeless, and dynamic. Furthermore, a brand kit was developed as something to leave behind with clients, potential employers, etc. The kit contains various necessities - such as business cards and miniature portfolio pieces, but also something for the person to enjoy in the form of a personalized notebook.
