I worked with Goodification, an NYC based Creative Strategy studio, to design a market research book for two of Pepsi Co.'s products; Naked Juice and Izze Juice. 8 different personality types were all interviewed and questioned about, not only their eating and exercise habits, but about who they are as people and what they believe about life.  

The stories were compilied into a 450 page book, walking through a day in the life of each of these personality types.