PETA

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Created: 06/07/11
Last Edited: 12/04/12
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Description
OBJECTIVE
Go outside of PETAs current advertising and try a more conceptual approach of communicate the issues of animal testing.

SOLUTION
Through simplistic imagery and play on slogans I targeted specific companies that do unnecessary and harsh chemical tests on dogs. Dogs are used regularly in toxicity testing and I chose them as the subject of these ads because they trigger a stronger emotional response in people then other lab animals.
Project Info
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  • PETA
    Print Campaign
  • Objective
    Go outside of PETAs current advertising and try a more conceptual approach of communicate the issues of animal testing.

    Solution
    Through simplistic imagery and play on slogans I targeted specific companies that do unnecessary and harsh chemical tests on dogs. Dogs are used regularly in toxicity testing and I chose them as the subject of these ads because they trigger a stronger emotional response in people then other lab animals.

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