Oakley GPS. D&AD Awards 2012 competition

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Statistics
Created: 05/17/12
Last Edited: 11/21/12
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Description
D&AD Awards 2012 competition.
Product design
Oakley
Jonathan Cleave entry
  • Oakley GPS
    D&AD Awards 2012 competition
  • Oakley GPSD&AD awards competition 2012

    Case study

    Design the next generation of Oakley eyewear that will allow an athlete to enhance their performance.

    Concept

    Visually track lap times and compare personal bests during training and competing.

    Real-time GPS, Position Tracking performance eyewear with OLED Micro-Display Lense Technology for pro road and track cyclists.

    Review

    “I love it! What a fantastic idea and very useful tool to use for both training and competition for many sports. Especially useful for saving time and energy by not having to keep looking around to check your race position”- Jason Gardener, Olympic gold medallist

    Credits
    Rendering collaboration: Darren Lewis

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