Within this project I have branded a new campaign focussing on the design industry and whether or not employers and clients are discriminating when it comes to choosing a male over a female designer. This is a subtle campaign; not too "in your face" to cause an argument. I did not want the appeal of "just another feminist act", the message behind this is more about equality; however women allowed to have a voice and to become more noticed. Strong, reliable statistics suggest that there is a discrepancy when it comes to the employment of males over females within the design industry.
- Over 70% of design undergraduates are female
- Only 40% of these make it to employment within the design industry
- Only 3% of these progress there careers to roles such as a creative director
The concept of this project focusses on the structure of the human brain. The brain is separated to two sectors, your left side focusses on structure and organisation, whereas your right side is where your creativity and inspiration comes from.
To all employers; a gender should be a transparent aspect when it comes to the employment of a designer. Look at the skills and quality of work. It a no brainer.