My Word Is Yours
In a collaboration project we were to work with the Maori language school to visualise their writings typographically. The Maori students wrote small proverbs of one to six sentences of a variety of different themes. We were then to choose a proverb that we wanted to work with to create two poster designs expressing different aspects of the writing.
The proverb I worked with was:Tangohia mai te kawenga i aku pakihiwi, kia mauria au tētahi tamaiti. Ka kitea atu e ia te pae ki mamao, me whai ake ma māua
Which translates to:Take this burden from my shoulders that I may carry a child. He will see the distant horizons that we will achieve together
In conceptualizing for this project I decided that I needed to create my own font if I wanted to heavily manipulate it and truly communicate my message. I made the font I have used in both of my posters from the ground up, aiming for a modern, strongly vertical appearance, but still paying homage to traditional Maori design.