Match.com

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Created: 05/27/11
Last Edited: 12/04/12
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Description
Ads (soon to be integrated) encouraging women to evaluate their current relationship and consider Match.com and it's infinite possibilities for love and happiness.
  • Developed for Match.com

    copy: Curtis Peterschmidt

    art direction: Michele Morales



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  • Upload page. Here women submit a photo of their boyfriend, take the relationship quiz and there's even a small box where they can make a case for the relationship or express any doubts they are struggling with.
  • The boyfriend is then put directly into the game, where strangers get to decide if he's a stud or dud by clicking either “love him” or “leave him.”
  • At the end of the week votes are tallied and the results are revealed. Looks like this one's not a keeper. Wah, wah, wahhhhhh!
  • Alt Piece creates buzz for the game at the point of contention. 

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