Live stock is a street wear boutique located in Vancouver British Columbia and Toronto Ontario. I created this identity / branding package for livestock for a class called death match at Creative Circus. I wanted the design to reflect the natural landscape of British Columbia , and wanted to give the design a contemporary western rustic feel. Playing off the name livestock, i used different visual metaphors to represent the brand, such as creating a cattle brand, using different wood burning and embossing techniques to achieve desired effects, as if the wood were stamped with a hot iron brand, the business cards and hang tags were embossed , and the bag is screen printed, and on the website above the header i created different symbols to represent each page.
This project was completed within a very short period of time, ( 3 days from beginning to completion. Included is a lookook, hang tag, business card, website, and bag.
Photography & Design ; Dawson Beggs
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I designed the project by first considering the name of the company. Livestock doesn't really play into their name as much as i thought they could and so i designed the project to reflect rustic nature in british columbia, as well as put a contemporary western twist on it.
