Our survey showed that the majority of children, nowadays suffer from nyctophobia, fear of the dark. Through our project, we aim to provide a creative way to help our younger audience overcome this fear.
Kuma is a new brand of toys that able to glow in the dark. It is a soft toy for children to hug at bedtime, and lovable enough to carry around as a playmate. Unlike conventional electric lamps, Kuma does not need to be "charged" and cause electricity wastage. The idea of having this glowing soft toy is also aim to cut down the usage of electricity in some of the household as well as kids able to sleep well thru out the night without any lights on.
We hope that from our toys, from our toy story, we're able to provide the kids a sense of positive value, we hope that our toys can encourage the kids to be brave, stay calm when you're anxious, care for each other and protect for your loved one. Each of the toy has its own characteristic, strength and weakness just like the kids. No one is perfect and that's why they're together to help out each other.
However, kids are the primary target audience but we also have secondary target audience which is toys collector.