King's Mead

Created: 06/11/12
Last Edited: 10/08/12
Wine bottle and packaging design for King's Mead.
  • King's Mead
    Logo, wine bottle and box design
  • Mead, also called honey wine, is an alcoholic beverage that is produced by fermenting a solution of honey and water that dates back as early as 7,000 BC. The drink is featured in many Germanic myths and folktales such as Beowulf, as well as writings during the Viking era, and is often referred to as the “drink of the gods.” Though today it is mostly considered a drink lost to history, meaderies are making a resurgence throughout America in an attempt to bring the brew back to prominence.

    King’s Mead is aptly named, as the drink was highly regarded in the halls of kings in the Middle Ages. The logo features the classic playing card King of Clubs, who is historically considered to be Alexander the Great - a king whose immortality was marked by never having lost a battle he fought. The bottle lable features W.G. Collingwood’s 1908 illustration “Odin Rides to Hell,” since the Norse god Odin ( the father of Thor) was accredited with bringing his favorite beverage, Mead, to humans on earth.
  • This project was my final for SCAD's Design 105 class. The images were adapted from Marcel Buerkle's Nocturnalis / Durinalis.

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