Investing in Gen Z

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Created: 02/13/12
Last Edited: 11/21/12
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Branding and workbook for the 2012 Emerging Issues Forum: Investing in Gen Z
  • Investing in Gen Z
    27th Annual Emerging Issues Forum
  • For the visual identity for this forum, we wanted to make it all about having options. We reflected this in the artwork and in the track session organization of the breakout sessions. We also came up with an interesting strategy, which is to create more engagement and interactivity with our print materials. This includes facilitating activities such as these working group posters and even turning our traditional program book into a workbook.

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