Hype Peak is a consumer-driven application that helps other companies to test their beta products and also reviews current products. This service creates sleek, informative, consumer driven pages that are engineered to educate and go viral.
Registered Users can review and rate both products and one another; developing their individual "Hype-Peaks" in respective categories such as: Design, Technology, Culture, Music, and Business.
The term "Hype Peak" is a technical terms used to define the highest point in popularity before a product launches; using statistical analysis. We took that terminology and explored it in a visual sense, where users and products have a literal set of peaks.
A collaborative project with Sara Lee.