Concept
I worked on this project during my traineeship at made by zwoelf studio.
The task was to create an identity for a new yoga studio in Budapest, called ‘Holdam’ which means ‘my moon’. The studio wanted a modern, clean, stereotype-free design, without anything related to the Moon.
The task was to create an identity for a new yoga studio in Budapest, called ‘Holdam’ which means ‘my moon’. The studio wanted a modern, clean, stereotype-free design, without anything related to the Moon.
Their objective is to create a studio representing the traditional values of the yoga in a modern way.
For the logo I used the ‘Pranic Body’ illustration from the book ‘Asana Pranayama Mudra Banha’ combinating
it with the yoga poses, ‘asanas’ and the result is a dynamic identity which can be used on many surfaces.
1 SPIRITUALITY
-according to Kundalini yoga, the human has 10 bodies
the eighth body is the Pranic Body and it holds and
circulates prana, or life force
the eighth body is the Pranic Body and it holds and
circulates prana, or life force
2 PHYSICALITY
Asanas: body position in yoga
logovariations
pictograms
Concept 2
In this concept the base was the human body, specially the texture of the muscles. Then I took parts from it, and put it in a circle from, reflecting on the name of the studio (HOLDAM=MY MOON).
logovariations
