As part of the 40th anniversary of Pratt Institute’s Graduate Communications Design program, a limited group of 4 students was chosen to develop and produce a limited-edition publication. Under the guidance of Professor Brenda McManus, the team decided to re-define what a university catalogue should include and what topics it should address. In short, what do prospective students want to know, what information are they seeking when comparing graduate design institutions.
Using our own experiences and perspective when applying to graduate studies, we decided to streamline what a typical university book normally includes, by stripping all boring stuff and adding actual desired content. The team was responsible for research, information gathering, interviews, photography, copy, editing, envisioning, designing and pre-production of the complete publication. Overall, a one year project from initial brief to final print production and delivery.
Although all 4 student/designers worked as a team, we divided the actual design of the book in sections—sharing the responsibilities among all of us. Maintaining a consistent grid, typographic system and image treatment enabled us to achieve variation, dynamism and individuality within a cohesive and efficient system. I was responsible for the MS Communications & Package Design chapters.
It was a wonderful growth-inspiring experience to work with some of the most talented, driven and caring individuals and designers I have ever met.