Cover: photo of road trip from La Vie Boston
For Design Planning course, we were asked to design an innovative business model under a hypothetical context that autonomous vehicles are reliable, affordable and widely used.
Instead of working on the automaker industry like everyone else, our team focused on how people's lifestyle could be influenced by autonomous technology. The concept was to expand Google’s current media and advertising service to an in-car experience through customizable operating system, reducing the car’s price and increasing the distribution.
Speculations and Vision
Business Model
User Scenarios - Ann
Shopping
(Photo of Financial District, San Francisco by Vilen G., Flickr)
Personal Assistant
(Photo of San Francisco International Airport by Glenn Wroughton, Flickr)
Entertainment and Education
(Photo of Daly City, CA by Tim Adams, Flickr)
User Scenarios - Katie
Map and Direction
(Photo of road trip by Ray Park, Flickr)
Social Network
(Photo of road trip by Lauren Randolph, Flickr)
Local Business
(Photo of Portland by John Luton, Flickr)
Logo
For the class I created the business model diagram. After the class I took my own time to polish the UI mockups and branding. The visuals you see here were created by me.
