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Glas Wald - Pop-up Retail

Glas Wald
A series of pop-up experience introducing Neutrogena Naturals, a new line of skincare products, to Berliners.
Glas Wald is a series of pop-up experience introducing Neutrogena Naturals, a new line of skincare products, to Berliners.

This project is a part of the Test Lab Berlin, a study abroad studio in Berlin, Germany, sponsored by Johnson & Johnson.
 
 
BRAND

Neutrogena Naturals uses simple, all natural ingredients, and contain no harsh chemicals, dyes or phthalates.
 
 
BERLIN BIO

Bio /bee-o/ is the German for organic. 

Natural and organic lifestyle has integrated into Berliners' everyday lives. 

In Berlin, collaboration and do-it-yourself approaches are integral to wellness — not only physical and mental wellbeing, but also the health of our surroundings as they are affected by our choices.
 
 
EXPERIENCES

The pop-up experience and retail space will locate in Bikini Berlin, a new kind of shopping mall, which features pop-up stores and temporary installations. The experience will start a few months prior to the installation at Bikini Berlin.
 
Promotional posters and installations takes over the city.
A series of mobile herb gardens are established throughout the city of Berlin, using local, used materials such as old construction materials.
Guests are encouraged to explore different local herbs and create their personalized drinks at Glas Wald.
Furniture and uniforms will be designed by local designers using all repurposed materials.
Jars containing Neutrogena Naturals ingredients will be placed throughout Glas Wald, displaying the simplicity and pureness of the product.
Neutrogena Naturals as a catalyst to transform the city.
Project in collaboration with:
Andrea Lee
Sophie Shalenberg
 

Thank you for viewing my project, 
you can see this and other project on my website evanliao.com
you can also find me on Twitter and Linked In.
Glas Wald - Pop-up Retail
Published:

Owner

Glas Wald - Pop-up Retail

Glas Wald is a series of pop-up experience introducing Neutrogena Naturals, a new line of skincare products, to Berliners.

Published: