Fashion Catalogue: Stoneage Jeans Co. SS'12

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During my time at Stoneage Jeans Co. I was asked to produce the catalogue for their Spring/Summer 2012 collection of streetwear.

The design of the catalogue needed to rebrand Stoneage Jeans Co. from its vintage-inspired roots to a more contemporary, modern look. I chose to have the product shoot emphasize the clothes themselves as opposed to the models in order for them to act as a splash of color against stark negative space. Large typography and fields of color served to differentiate products in the line.

Product photography: Maram & Aabroo Studio

Art direction & Design: Shehzil Malik
Documentation of catalogue: Muhammad Zain Arif & Farhan Lashari