FMP - Soap & Glory Hair Care

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As you can see from the title, this project was for my Final Major Project at University. I wanted to focus on packaging as I hadn't really done much of that on my course, slightly risky but I think it was worth it.

I took the well established Soap & Glory brand and created an extension for it. The extension being a hair care range of shampoo and conditionars, for various har types.

I created 6 in total in various colours, so that the target market would know each was for a different hair type. Blue: for Moisture, Red: for Long Hair, Orange: for Volume,

Pink: for Coloured, Green: for Shine, Purple: for Touseled.

I also created 6 gift bags, which would be handed out when a set was sold. This would act as another level to the advertising campaign. Supporting the poster campaign as it asks the same question:

Do you have 5 Minutes?

This was based on their 2 minute campaign for washing in the shower, I thought by adding another 3 minutes with a decent product you could wash your hair in 5!

Thanks for looking and I hope you like what I have created!