The look inside was adjusted from that of a newspaper. This was to bring a new edge and contemporary feel.
The only colour to be used was violet. The reason for this was because violet is a combination of blue and red. Red is a
focusing, dynamic and active energy, while blue is cooling, calming and explosive. Violet brings a new dynamic to the expansion of blue and the achieving of red. Red brings the practicality to the undirected expensiveness of the blue, and allows more creative energy to emerge. For this reason, violet is associated with imagination and inspiration. These are all elements that represent the students so were very suited to the feel. Apart from Violet the look book was all in black and white. This was to bring back an element of the first newspapers.&nbs