De Cecco Redesign

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Created: 05/14/12
Last Edited: 12/27/12
1960
86
Description
De Cecco pasta packaging redesign.
  • Created for Louise Fili's food packaging class at SVA.
     
    Assignment: Redesign the packaging for De Cecco, a brand of pasta.
     
    Solution: Because the brand is so recognized and familiar, I decided to keep the original logo to offset the very modern redesign. A large window was chosen to emphasize the product while the sticker label mimics the homemade packaging of fresh pasta.
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