Cycle On is an organization that engages initiative to
develop economies, apply sustainable practices, and improve infrastructure
through the power and simplicity of a bamboo bike. We work to help make the
connection between small bike shops throughout the United States to build funds
that enable start-up bike shops in parts of Third World Africa to be
established. The way we see it, if there’s a small business owner who is truly
passionate about selling bikes and bettering the local community why not expand
that passion to places around the world that truly need it? We provide that
platform and make it naturally simple.
My solution for this branding project was to make something
that felt simple, approachable, and natural. The brand language works around
using recycled wood boards, bamboo and craft papers as substrates for any
physical materials. Colors would be limited to 3 colors for any sort of
printing, and design would consist of simple text and easily accessible layout architecture.
To bring the messages out in a more visual sense the text is supported by large-scale
background illustrations, giving all the materials a strong presence in any