Campaign
Typography day
Project: Communication Campaign Purpose: Curriculum project
A typography event is organized every year by design institutes in India.This event is organised to create awareness about typography among Indians.
Target audience: Design students, design professionals and all typography enthusiasts.
Objective: To create curiosity towards typography and to promote font design.
The colour palette and the final identity
Designed Posters, using the existing language and fonts of famous music artists and TV shows with interesting copy. In an attempt to create a connection between the audience and typography, With the hope that typography enthusiasts will be intrigued.
"What's your type" (pun intended) will be a stencil which can be cut out from the magazine it can also be used to create fonts using the grid given below.
In a magazine supplement a tracing paper is used to reveal the fact that "arial was inspired by helvetica".
Each participant will receive a font identity card which will act as a pass for all 3 day's. These passes can be later exchanged and hence act as collectibles.
Since we all end up losing the schedule at such events after the end of the first day itself, I deicded to print the schedule on a wrap-around plastic band.
An installation based on the popular weight and height machines commonly found at Indian railway stations. Instead of giving the height and weight of the user, it will give a slip with a font and a fact based on the user's BMI.To be placed at the 'typography day' event venue.
Alphabets made out of glass to be placed at the venue suggesting that typography is a reflection of your surroundings and each individual can create his or her own personalized type.
The bag comes with a printed grid, which the event attendees are supposed to write on. Since people attend such events for networking purposes too, this bag can help break the ice and start a conversation.
eg. my name is "Veronika" & i love "Cooper black".
