PROBLEM
Coca-cola, makers of the world’s best loved fizzy drink, needed fresh, innovative ideas in the run up to the Cannes Film Festival to reinforce their prominent ‘Share a Coke’ slogan.
SOLUTION
I gave “cracking open a bottle” a whole new meaning. We created life-size Coke bottle sculptures which opened out, transforming into plush chairs that customers could sit, relax and – quite literally – share a Coke.
RESULT
The feedback from Coca-Cola and Ogilvy’s Graham Fink was overwhelmingly positive. The project is now part of Coca-cola’s ideas ecosystem and will be used again at a later date.
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