“Ciclo de Conversas”, means “Cycle of Talks”, an annual design and multimedia conference where speakers would share their experiences.
I developed a Generative Identity and all its applications. Its system is focused on research and strong concept to create rules, so each speaker would have his own logo generated by a script.
Every letter of the alphabet was recorded with my voice, the wave length was revolved, producing different diameters. Each letter was distributed to a colour from the spectrum. This new alphabet can be read in two ways and could also be projected on surfaces.