Chick-Fil-A

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Created: 03/28/12
Last Edited: 10/30/12
1289
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Description
Proposed rebranding of Chick-Fil-A's drive-thru packaging.
  • Chick-Fil-A
  • Chick-Fil-A came to SCAD looking to redesign their drive-thru packaging and to increase efficiency and accuracy throughout. I worked collaboratively with an industrial designer, and together we created the best solutions for the packaging while still incorporating the brand. The biggest challenge was combining all parts of the meal into one final solution. In the end, we created two proposed ideas: one using the current packaging they have, just improving the containers, and a second, bag idea, which contains different sized boxes to hold all of the menu items.

    While working on this project, I designed all the hand-drawn illustrations, patterns and graphics.

    Disclaimer: I do not share the opinions expressed by Chick-Fil-A.

    Credit: Tanner Lai

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