Ilaria Iacoviello's profileRoberto Gatti's profile

Cats on a Roof

Backstage
I realized and directed this set called "Cats on a Roof".
 
What is real beauty? “Cats on a Roof” tells this story. A classic, cheerful, ’50 inspired girl, or a modern, sullen, redhead one? A photoshoot inspired to a classic movie “Cat on a Hot Tin Roof”, where the current fashion world represents an interference, something that can bother you. To break even more the historic taste, everything happens in a hotel room, with an eastern taste. So, what’s your decision?
 
 
"Cats on a Roof" is inspired, as you can see from the moodboard which I enclose, from the film "Cat on a Hot Tin Roof" the 1958 film directed by Richard Brooks , based on the stage play by Tennessee Williams. Not wanting to recreate a historic set, inspired only to the 50s, I decided to proceed as follows .
 
I analyzed the posters, graphics, fashion, make-up of those years, trying to create a first level of reading very adherent to the historical reference period. Then I decided to challenge it with the most current imagery linked to the world of fashion and the figure of a model.
 
I chose Laura for the part of the woman of 50s inspired to Liz Taylor, a girl who is not a model by profession, but remembers the traits and even gestures of her. I chose her for her passion for these years, a passion that expresses spontaneously, as I think we can see from the photographs. All changes were decided by her, and then compared with me.
 
I wanted to make a clear comparison between my figure (I am the other model), hinner, sullen, and Laura's freshness and naturalness, typical of those years. I wanted to communicate how it is changed the concept of beauty. In this set is the current fashion to be considered an interference within the historic adhesion .
 
The hotel allowed me to then create an additional break, dropping a set 50s, in beautiful pictures and decorations from Oriental taste.
Backstage
CREDITS
ART DIRECTOR
Ilaria Iacoviello
https://www.facebook.com/ilariaiacoviellonobodyshere http://ilariaiacoviellodesign.com/
PHOTOGRAPHER & POST PRODUCTION
Cecilia Castelletti
https://ceciliacastelletti.allyou.net/
MUAH
Giulia Webber De Biasi
https://www.facebook.com/giulia.debiasi.73?fref=ts
MODELS & STYLISTS
Ilaria Iacoviello - Laura Sansotera
BACKSTAGE & VIDEO
Roberto Gatti
http://www.robertogattidesign.com/
LOCATION
Enterprise Hotel Milano – Design Hotel & Congress Centre www.enterprisehotel.com
Backstage
THE MOODBOARD
THE PHOTOS
Cats on a Roof
Published:

Cats on a Roof

What is real beauty? “Cats on a Roof” tells this story. A classic, cheerful, ’50 inspired girl, or a modern, sullen, redhead one? A photoshoot in Read More

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