Objetivos:
A campanha tem dois objetivos claros, o primeiro é de potencializar as vendas em ambas as lojas que participaram da campanha e outro é mostrar a credibilidade que as lojas tem por estarem a 50 anos atuando no mercado local e regional.
Resultados esperados:
A empresa ou grupo de lojas esperam um resultado de valor de marca e sensibilizar os clientes a terem uma familiaridade com estas marcas, melhorando a promoção pessoal entre os consumidores através do popular boca a boca, ou seja ser bem mencionada entre os consumidores.
Além disso também se espera um resultado muito satisfatório no que trata a questão financeira, buscando um bom aumento no faturamento das lojas envolvidas.
Proposta:
A ideia é desenvolver uma campanha com três starts (fases) para que não seja monótona e cansativa para seus clientes já que o seu tempo de atuação é de seis meses.
Diretor de Criação: André Arndt/Cristian Diehl
Diretor de Arte: Cristian Diehl
Fotógrafo: Cristian Diehl
Ilustrador: Thiago Cielo
Redator: Adriano Shone
Diretor Web: Tioni Oliveira
Gestor de Redes Sociais: Guilherme Horn
Atendimento: Nádia Christmann
Planejamento: André Arndt
Mídia: Nádia Christmann
Produtora: Studio DVI
Gravação/Edição: Cristian Diehl
Aprovação: Dayane Schneider/Cleri
Objectives:
The campaign has two clear objectives, the first is to maximize sales in both stores that participated in the campaign and the other is to show the credibility of the stores because they have 50 years working in the local and regional market.
Expected results:
A company or group of stores expect a result of brand value and sensitize clients to have a familiarity with these brands, improving personal promotion among consumers through the popular word of mouth, ie well be mentioned among consumers.
Additionally it also expects a very satisfactory outcome in dealing with financial matters, finding a good increase in sales of the stores involved.
Proposal:
The idea is to develop a campaign with three starts (phases) that is not monotonous and tiring for your customers as its operating time is about six months.
The campaign has two clear objectives, the first is to maximize sales in both stores that participated in the campaign and the other is to show the credibility of the stores because they have 50 years working in the local and regional market.
Expected results:
A company or group of stores expect a result of brand value and sensitize clients to have a familiarity with these brands, improving personal promotion among consumers through the popular word of mouth, ie well be mentioned among consumers.
Additionally it also expects a very satisfactory outcome in dealing with financial matters, finding a good increase in sales of the stores involved.
Proposal:
The idea is to develop a campaign with three starts (phases) that is not monotonous and tiring for your customers as its operating time is about six months.
