Calvita Promotion Concept

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Created: 11/15/11
Last Edited: 03/25/13
170
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Description
This brief required me to select a company that has decided to revisit its current promotional strategy.
My aim was to reach new consumers by considering alternative methods of promotion. Calvita is currently
aimed at mothers who are buying it as a starter cheese for their children. I chose to target the children directly. The new promotional materials are aimed at 6-8 year olds.
  • Calvita Promotion Concept
    A campaign to reach a new target audience
  • This brief required me to select a company that has decided to revisit its current promotional strategy. 
    My aim was to reach new consumers  by repositioning the brand. Calvita is currently aimed at mothers who are buying it as a starter cheese for their children. I chose to target the children directly. The new promotional materials are aimed at 6-8 year olds.

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