Calle - Street Soccer Shoe Packaging

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Created: 02/01/12
Last Edited: 12/04/12
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Description
Calle street soccer shoes are the first of their kind: laceless. I pushed to reflect this in the package design by making an unconventional but highly memorable experience, from the opening of the package to keeping some of its elements for later use, such as its monstrous illustrated flag. Sleek. Vivid. Powerful.
  • Calle | Street Soccer Shoes
    Unconventional packaging for unconventional shoes
  • Calle, in Spanish, means "Street." This brand of slip-on street soccer shoes is the first of its kind. My goal for the redesign of this brands packaging was to capture its unique feel as a sleek street shoe, while still incorporating the power and precision of soccer. The metropolis illustration that spans across most of the package elements is meant to represent any city, from the feel of the busy downtown skyline to the sprawl of suburbia.

    The structure is simple, made of one small piece of cardboard, wrapped in a bright flag for vivid visual appeal, and strapped tight with rubber clamps. The unconventional build of the package makes the experience of opening the box something the customer won't soon forget, especially once they feast their eyes on monstrous illustration strewn across the flag.

    Refine your skills in the street.

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