Braun Cruzer
Be a different man anyday
- Integrated campaign.Ambient augmented reality
set up augmented reality white walls in public places.
When men stand in front of the white wall a facial hair can be selected via smartphone augmented reality. The photos can then be shared on facebook, twitter or via text
- Smartphone app:
- Augmented reality posters:
These adverts look like normal print adverts, however when a smarphone is hovered over them they come to life, showing the facial hair change for each girl dated. Below is the still images of the augmented reality transitions. 
- Augmented reality poster 2:
- Smartphone app:
- Facebook page: the Braun Playbook
- made with Chantal Van Der Linden
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