Ishpreet Batra's profile

Branding : Local Assamese Beer - LAUPANI

Ishpreet Batra
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This was my Semester thesis project  Under Prof. Iko Avital  and Noni avital. Cultural study was the main basis of my research in this regard. We were divided into teams of 2, and we were supposed to study the culture of each other. I did a research on the culture of my hometown as well as Dhemaji, Assam (my partner's home town) and then came up with a very interesting concept of how to promote the traditional rice beer of Assam into an international brand, but still not lose its ethics and tradition in the process. I travelled to Lucknow and Dhemaji to study the cultural aspects first hand.
culture hand craft beer local beer Beer Branding laupani assam bottle
culture hand craft beer local beer Beer Branding laupani assam bottle
Research and analysis
culture hand craft beer local beer Beer Branding laupani assam bottle
culture hand craft beer local beer Beer Branding laupani assam bottle
culture hand craft beer local beer Beer Branding laupani assam bottle
culture hand craft beer local beer Beer Branding laupani assam bottle
culture hand craft beer local beer Beer Branding laupani assam bottle
culture hand craft beer local beer Beer Branding laupani assam bottle
culture hand craft beer local beer Beer Branding laupani assam bottle
culture hand craft beer local beer Beer Branding laupani assam bottle
Branding : Local Assamese Beer - LAUPANI
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Ishpreet Batra's profile

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Ishpreet Batra's profile
Guwahati, India

Branding : Local Assamese Beer - LAUPANI

This was my Semester thesis project. Cultural study was the main basis of my research in this regard. We were divided into teams of 2, and we wer Read More

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