Insight: When reading a book, people often mark the pages to identify information they want to read again.
Idea: To create a cheap and disposable bookmark that could be used to indicate the important information inside the book. To also consider how the bookmark could be used to see what information people had bookmarked from the bookcase.
I think with a little bit of development these could be really useful. I can imagine that you could probably get them made for like 4p a sheet in India or China so they could be retailed really cheaply.
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